Online sales volumes
Online sales volumes have decreased 10% year-on-year, during a challenging period impacted by COVID-19 shutdowns and a multi-channel approach to energy product incentives. The online energy sales volume contribution remained steady, only moving from 19.9% to 18.6% of total AGL sales.
Metric includes Website and Webchat volume, for residential and small business energy customers. Online sales volumes include new acquisitions as well as retentions (inclusive of movers and product swaps).
Data relates to energy services only, and is inclusive of Click Energy.